EA, Massive extend in-game ad deal through next two years
We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games...
View ArticleEA and Massive ink in-game ad extension
In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Massive announced a two-year extension you should probably go shopping for purple...
View ArticleX3F Impressions: World in Conflict: Soviet Assault
Real-time-strategy isn't exactly the largest, most well rounded genre on the 360, and while we have seen Lord of the Rings and C&C3 do relatively well on console, there still isn't any kind of...
View ArticleObama billed $44.5K for in-game advertising
How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's...
View ArticleUbisoft gets bigger by picking up Massive Entertainment
Massive Entertainment, developers of World in Conflict and the Ground Control series, have a new home at publisher Ubisoft. The Swedish studio was let go by Activision Blizzard following "The Merger."...
View ArticleMassive at MI6: Blizzard is an "around game" ad success
Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave...
View ArticleDeadliest Catch giving away free MS points ... don't get too excited
Microsoft is partnering on some Discovery Channel ad buy to promote Deadliest Catch -- it's a show about crab fisherman and a badly reviewed game -- but the only things worth caring about are the free...
View ArticleMicrosoft continues layoffs, Massive allegedly hit the worst [update]
According to multiple reports this morning, the second round of Microsoft layoffs has affected Microsoft's in-game advertising arm, Massive. Apparently as much as 75 percent of the staff has been cut,...
View ArticleMicrosoft lays off 28 percent of Massive
It seems as though the reports coming in this morning regarding Microsoft layoffs at its in-game advertising department, Massive, were more than a tad overstated. A Microsoft spokesperson, as well as...
View ArticleEpic Games Korea opens to work closely with local devs
Epic Games has opened a new subsidiary in Seoul, Korea, with plans to provide licensing services and support resources to development teams using its Unreal Engine. Epic Games Korea will be led by Ray...
View ArticleMassive announces fall in-game ad lineup
Microsoft's in-game ad company, Massive, has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA's sports...
View ArticleMassive sees 'double-digit' in-game ad revenue growth in 2009
On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad...
View ArticleSplinter Cell Conviction to feature in-game advertising during torture scenes
Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a...
View ArticleEA shifting ad sales in-house starting with Madden NFL 11
EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek...
View ArticleFree for All: So, what does "MMORPG" mean?
As a reader of Massively, you should have a pretty good idea what MMORPG means. Not just what it stands for, but what it feels like, looks like, and behaves like. The problem is, despite common...
View ArticleReport: Microsoft shutting down Massive in-game marketing firm
Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before...
View ArticleMassive ad tech to be rolled into Microsoft first-party business
Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi...
View ArticleThe largest battle ever held in EVE Online is going on right now
Tweet While many of us haven't actively taken part in EVE Online's territorial warfare, news routinely surfaces of the massive alliance wars that take place in the game's lawless nullsec regions. As...
View ArticleVisualized CES Edition: Behringer's iNuke Boom speaker dock, a 10,000-watt...
No word on whether it goes to eleven. Edgar Alvarez contributed to this report.
View ArticleUbisoft's Massive subsidiary working on AAA MMO
Ubisoft is working on a AAA MMO according to the internet sleuths at PlayStation Lifestyle. The site unearthed a mention of the top secret project in the LinkedIn profile of Massive Entertainment's...
View ArticleThe Daily Grind: How would you define 'massive'?
In our editorial Soapbox this week, a Massively writer suggested that MMO players have a difficult time agreeing on what constitutes an MMO at least in part because of fundamental confusion over the...
View ArticleThe Think Tank: How do you define 'massive'?
I was passing out Massively t-shirts at a fan event a few year back when an arguably large man told the crowd that he probably shouldn't be wearing a shirt with the word "massive" on it. We all got a...
View ArticleUbisoft shows off Snowdrop engine with help from Tom Clancy's 'The Division'
Ubisoft's showing off a new trailer for Tom Clancy's The Division, and it's a stunner. Sure, we don't hit every gaming trailer that comes across our radar, but this one certainly piqued our interest,...
View ArticleUbisoft Reflections involved with The Division development
The Division, the third-person, open-world shooter set in a Tom Clancy universe, is in co-development by Massive Entertainment and Driver: San Francisco developer Ubisoft Reflections. Develop reported...
View ArticleThe Division's PC experience won't suffer because of consoles
Ubisoft Massive says that PC gamers looking forward to its Division shooter won't be sacrificing any presentation quality because of their console counterparts. "Obviously we want to make a game that...
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