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EA, Massive extend in-game ad deal through next two years

We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games...

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EA and Massive ink in-game ad extension

In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Massive announced a two-year extension you should probably go shopping for purple...

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X3F Impressions: World in Conflict: Soviet Assault

Real-time-strategy isn't exactly the largest, most well rounded genre on the 360, and while we have seen Lord of the Rings and C&C3 do relatively well on console, there still isn't any kind of...

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Obama billed $44.5K for in-game advertising

How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's...

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Ubisoft gets bigger by picking up Massive Entertainment

Massive Entertainment, developers of World in Conflict and the Ground Control series, have a new home at publisher Ubisoft. The Swedish studio was let go by Activision Blizzard following "The Merger."...

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Massive at MI6: Blizzard is an "around game" ad success

Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave...

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Deadliest Catch giving away free MS points ... don't get too excited

Microsoft is partnering on some Discovery Channel ad buy to promote Deadliest Catch -- it's a show about crab fisherman and a badly reviewed game -- but the only things worth caring about are the free...

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Microsoft continues layoffs, Massive allegedly hit the worst [update]

According to multiple reports this morning, the second round of Microsoft layoffs has affected Microsoft's in-game advertising arm, Massive. Apparently as much as 75 percent of the staff has been cut,...

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Microsoft lays off 28 percent of Massive

It seems as though the reports coming in this morning regarding Microsoft layoffs at its in-game advertising department, Massive, were more than a tad overstated. A Microsoft spokesperson, as well as...

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Epic Games Korea opens to work closely with local devs

Epic Games has opened a new subsidiary in Seoul, Korea, with plans to provide licensing services and support resources to development teams using its Unreal Engine. Epic Games Korea will be led by Ray...

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Massive announces fall in-game ad lineup

Microsoft's in-game ad company, Massive, has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA's sports...

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Massive sees 'double-digit' in-game ad revenue growth in 2009

On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad...

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Splinter Cell Conviction to feature in-game advertising during torture scenes

Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a...

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EA shifting ad sales in-house starting with Madden NFL 11

EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek...

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Free for All: So, what does "MMORPG" mean?

As a reader of Massively, you should have a pretty good idea what MMORPG means. Not just what it stands for, but what it feels like, looks like, and behaves like. The problem is, despite common...

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Report: Microsoft shutting down Massive in-game marketing firm

Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before...

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Massive ad tech to be rolled into Microsoft first-party business

Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi...

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The largest battle ever held in EVE Online is going on right now

Tweet While many of us haven't actively taken part in EVE Online's territorial warfare, news routinely surfaces of the massive alliance wars that take place in the game's lawless nullsec regions. As...

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Visualized CES Edition: Behringer's iNuke Boom speaker dock, a 10,000-watt...

No word on whether it goes to eleven. Edgar Alvarez contributed to this report.

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Ubisoft's Massive subsidiary working on AAA MMO

Ubisoft is working on a AAA MMO according to the internet sleuths at PlayStation Lifestyle. The site unearthed a mention of the top secret project in the LinkedIn profile of Massive Entertainment's...

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The Daily Grind: How would you define 'massive'?

In our editorial Soapbox this week, a Massively writer suggested that MMO players have a difficult time agreeing on what constitutes an MMO at least in part because of fundamental confusion over the...

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The Think Tank: How do you define 'massive'?

I was passing out Massively t-shirts at a fan event a few year back when an arguably large man told the crowd that he probably shouldn't be wearing a shirt with the word "massive" on it. We all got a...

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Ubisoft shows off Snowdrop engine with help from Tom Clancy's 'The Division'

Ubisoft's showing off a new trailer for Tom Clancy's The Division, and it's a stunner. Sure, we don't hit every gaming trailer that comes across our radar, but this one certainly piqued our interest,...

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Ubisoft Reflections involved with The Division development

The Division, the third-person, open-world shooter set in a Tom Clancy universe, is in co-development by Massive Entertainment and Driver: San Francisco developer Ubisoft Reflections. Develop reported...

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The Division's PC experience won't suffer because of consoles

Ubisoft Massive says that PC gamers looking forward to its Division shooter won't be sacrificing any presentation quality because of their console counterparts. "Obviously we want to make a game that...

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